A rich and diverse programme of events is a vital element in stimulating growth and making Gothenburg even more attractive. Göteborg & Co therefore takes initiatives to attract new events to the city, support and develop regular events and assist venue owners and organisers with their activities. 
Events have massive marketing value for Gothenburg and greatly assist in building the brand. Events also provide natural meeting places and create a sense of community that spans age gaps and cultural divides. Most important of all, they improve the quality of life of the people who live and work in Gothenburg.
Anki Sande,
Max Markusson,