The visitor industry is a key sector today and is steadily growing in importance. In 2010, tourism in Gothenburg generated SEK 22 billion and provided 17,000 jobs. Göteborg & Co has the task of developing Gothenburg as a city for tourists and thus stimulating private tourism to Gothenburg.
Our tourist information centres and Gothenburg’s official visitor and events guide – goteborg.com – are important aspects of this work, along with taking part in fairs, organising destination campaigns and arranging visits to the region for tour operators. In the private tourism sector, Göteborg & Co is also running a project to encourage cruise visits to Gothenburg.
Chatrine Fritzell,